Local SEO Will Help Your Business Get More Customers!
Everybody is talking about how a better position in Google will increase the number of people who contact you from the Internet because according to the experts more than 87% of customers looking for a solution to their problems, start their search to a solution on the Internet and more accurately Google, not social media, this is why local SEO is absolutely vital to growing your business.
FACT: 80% of consumers shop within a 10 km radius of their home and work, local SEO bring them to you.
And now 57% of those searches happens from mobile devices like Smartphones. The rate at which the Internet is changing our marketing opportunities and restrictions is staggering, there's a Google algorithm change every couple of months which can often affect your ranking on Google, a good local SEO partner will be up to date with this and help you navigate the pitfalls, ensuring you benefit from prominent Google rankings.
73% of mobile searchers visit or contact the store within 48 hours of the search.
These searchers are in a buying mood and very powerful prospects to have contact with. It's my goal as a local SEO expert to get you the most targeted, buying ready leads possible because of my local focus.
I'm often amazed at how few websites have effective local SEO and the lack of awareness with business owners about the importance of local SEO and ranking when people in your community search for solutions, if you are not on the 1st page and in the 3 Pack you are literally handing that business to your competition.
The other serious issue is the lack of importance given to an ongoing Internet marketing campaign because the 1st page has become prime real estate, position, position, position as the old saying goes.
If you are not there you are not a competitor! The perception is that the 1st page businesses are the experts.
Search is Googles product and they are passionate about it with geo-location, local SEO give local businesses an advantage.
They spend millions of dollars and man hours fine tuning the results they deliver in a split second when Mr. Kumar search in India for "best curry nearby" or your neighbour in dire need search for "emergency dentist nearby" these searchers have intend and they are very likely to choose a solution from the 3 Pack or the other links on that 1st page. Can you afford to miss out on these local searches?
The Google 3 Pack
Google recently introduced a number of very useful new tools to their Google My Business pages, tools that will help your business in getting more useful information to searchers right there on Google while they are searching and thus shortening the number of steps needed for that customer to knock on your door, a huge benefit because when ever you can shorten the number of steps between a search and a decision you win!
The reality is that this space although a free service offered by Google is no longer an easy fix because of your competition, remember they are also competing for that coveted spot.
What is Local SEO
Local SEO is focusing your search engine optimisation on your community, the customers most likely to make use of your products and services and ultimately the consumers most likely to recommend your products and service to their family and friends, this step is absolutely vital for future business stability.
It is important to realise that Google and all your Social Media profiles make use of geo-location which acts as a filter to the results they let you see when you search or make use of Facebook. They know that for most of us it's the most relevant results and quite frankly when you are visiting from elsewhere you need these localised results even more.
Without Marketing There Is No Business!
One of the most well known marketing terms is "top of mind" which is that coveted spot in your consumers mind that every brands and business in the world is in a constant battle for.
It is the treason why the best know brands like Coke, Pick 'n Pay, Checkers, etc. are constantly advertising off-line and online, to ensure that at that magical moment when the consumer needs a product that they offer they are "top of mind" and get the business instead of the 1000's of other competitors.
SEO positions your business "Top of Mind" in your community.
Through geo-location you have a great competitive advantage over global and national brands because it's in our DNA to support our communities, local SEO helps us, this does not mean you can deliver inferior products and services, it just means you have an advantage, it's up to you to take up the challenge and live up to expectation and prosper or not!
Un-Stuck Your Business From The 2nd Page.
Benefit from the flood of leads a 3 Pack and 1st Page Listing on Google Will Bring. Partner With a Top local SEO Marketing Company
So how does Google rank websites?
- What are the main factors that you and I have to get right in order for Google to trust us and to be allowed out of the sandbox?
- How will local SEO help me rank better in Google?
- How will this help me get into the 3 Pack?
- Is local SEO marketing an important tool in my marketing mix?
Google is all about user experience and relevance.
They have build massive trust with Internet users and most of us "Google it" to find solutions to our problems, answers to our questions and we very much believe the information supplied to us by Google.
Fortunately for us Google takes this trust seriously and they have engineers doing daily tweaks to search to ensure they honour our trust which in turn builds more trust because of consistent results.
So business owners have to realise that they have to earn Google's trust before their websites will be allowed to appear in search and then your website has to be highly relevant to the specific search terms.
In order to do this it is your task as a business owner to ensure that your website fulfills Google basic local SEO requirements so that when they crawl your website and measure the contents against their algorithm it will not be found wanting.
This is where local SEO comes in, I will optimise your website according these requirements and advise you on the relevant searches in your industry, use this info to create relevant content that your customers will find useful when they search on Google and thus have some of Googles trust transfer to you so that you can do business with these searchers.
This is 1 half of the equation in your local SEO strategy and your 1st step towards better rankings online.
The 2nd part of the ranking strategy is authority.
Everybody wants to do business with the best most trusted service provider in their market. SEO for local business helps your customers notice your authority and reward it with their trust.
Your targeted content answering customer queries positions you as such and authority in the community but how does Google determine your authority?
The 1st step is that relevant website and Social media profiles, that entices customer reviews and recommendations, yes that is right this is required to position you as a trusted authority in your industry and the more you have of these the more trust you will generate which eventually directly equates to how much business you will get from your online marketing.
Further you will need other online websites and business directories mention you with citations and backlinks, Google will pick this up and assign more authority to your site because other trusted websites do so.
IMPORTANT! This is a delicate process and can also count against you if you fell prey to some "black hat" tactics and mass backlinks were build to your site from less reputable sources, beware these tactics will destroy your trust with Google and as such your rankings will be lost.
Believe me it is best to have this done professionally by a local SEO company, someone you can trust and hold accountable. For more on this service you can call me directly on 074 498 8973.
Local SEO is a very powerful online marketing tool, it will add R1000's to your bottom line or that of your competition if you allow it.