How To Scale Your Marketing To New Heights With Marketing Automation!
Marketing your business should complete a circle!
What do I mean with that?
Well a single view of your website does not do much to increase your bottom line, do a bit of work on your local SEO and Social marketing and you will attract more viewers to your website, especially when you are providing answers to the burning questions in your industry.
But now what?
Now you need that viewer/stranger to Click Through (CTR) to your website/blog, piece of amazing content answering the searchers burning question.
Now you need that viewer/stranger to interact with your website by completing a form requesting more info on the solution to the question you answered with you content, that you SEO'd so that Google will list it when searcher are looking.
It is now, when you start getting a regular stream of theses strangers interacting on your website requesting your information that you can plug them into a marketing automation system in order to warm the lead up to red hot and certain business.
Marketing Automation scales your marketing strategy and increases the results BUT only if there is already traffic and a database to work with, which is what an Inbound Marketing campaign creates, traffic and interest.
Some Marketing Automation Features
- CRM Database & Management
- 100,000 contacts (Add as required)
- Email marketing
- 25,000 emails p.m. (Add as required)
- Smart emails
- Form builder
- Microsite landing/ sales pages
- Blog & content creation tools
- Content Calendar
- Post & Track Social Media from Platform
- Website & AdWords tracker
- Campaign tracker
- Shopping cart tracker
- Goal-based nurturing
- Market segmentation
- Salesforce & Other App integrations
- Target market persona builder
- Visual workflow automations
- Predictive lead scoring
- A/B testing
- Marketing analytics dashboard
- Sales analytics dashboard
- ROI & Attribution reporting
- Campaign reporting
- Company insights & reporting
- Contacts activity & reporting
- Customer event triggers
- Standard SSL certificate
- User roles
Is your business growing? Do you want your business to grow?
Find out how Marketing Automation can help your business grow!
The majority of users think Marketing Automation is worth the price.
According to a survey done by VB Insight - The majority of users think Marketing Automation is worth the price. 10% finds it inexpensive, 47% fairly priced, 22% pricey but worth it and 11% too expensive. 10% was not sure. – VB Insight “Marketing Automation, how to make the right buying decision” (2015) read more
Benefits and Goals of Marketing Automation
There are numerous benefits to Marketing Automation, when properly utilised the system will handle many of the repetitive, boring, yet vital marketing tasks often better than a human. It is the perfect solution to scaling your marketing effort without increasing staff or breaking the bank on other expensive channels, the personalisation you build into your system will create customer loyalty and referrals on autopilot, the most effective marketing any business can have.
Almost 70% of the respondents finds improved targeting of messages is the most important benefit of marketing automation. – Liana “The Benefits and Challenges of Marketing Automation” (2017)