Local Search Engine Optimisation is important for local businesses in Cape Town to be competitive at home!
In a recent conducted consumer study scientists determined that the normal buyer will travel 17 minutes to reach a community business.
And as much as we enjoy Facebook and as informative as Facebook might be for general exposure, most buyers still favour a Google search for economic intent.
As a local shop owner in Cape Town you will certainly have noticed that the bulk of your clients are from the nearby suburbs and the value of local search engine optimisation is worth it.
Some Features Your Local Search Engine Optimised Website Should Have
Do Not Only focus on the main page, keywords and titles.
The first step to sales is when following a customers visit your site to discover the products they were looking for.
Of course, SEO and improved rankings can’t compel your customer on your site or force them spend money.
The customer having visited your web site, now gets interested in your products and spends time on the web site to browse and research, you can motivate him to purchase the products by providing clear information.
So if you happen to sell more than a single product or service, offer all indispensable opinion approximately this, may be by keeping the reviews at a rotate page.
By providing all right and easily visible links, the customer can navigate to these pages and acquire the details.
Attracting Your Average Brand Ambassador
If you design a website you think will attract clients, but you don’t in fact know who your customer’s are and what they want to buy, it is unlikely you will make much money.
Website thing is an further details or replacement for a all right storefront.
You can send email to your old buyers and request of them to complete a survey or even while they are exploring on your website.
Ask them about their likes.
- Why do they buy your services in Cape Town?
- Do you discount prices or offer coupons?
- Are your prices consistently lower than others?
- Is your shipping price cheaper?
- Do you respond faster to buyers questions?
- Are your product descriptions enticing?
- Do you use CTA’s?
- Your return policies and guarantees better than your competitor’s?
To know your buyer you can check credit card records or ask your buyer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
Does your website give uniform contact information?
When you promote from a website, your buyer can buy your services 24/7 and also your buyers may be from other regions that are thousands of kilometers away.
Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you.
People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often.
When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
We also help local suppliers in the following areas: