Local Search Engine Optimisation is critical for local businesses in Cape Town to be competitive at home!
During a recently conducted buyer study researchers determined that the everyday consumer will travel 17 minutes to reach a community shop.
And as much as we love Social Media and as informative as Social Media might be for branding, the majority of consumers still choose a Google search for economic intent.
As a local business owner in Cape Town you will most certainly have noticed that the bulk of your buyers are from the nearby community and the profit of local search engine optimisation is worth it.
Some Elements Your Local SEO Website Should Have
You shouldn’t just concentrate on the home page, keywords and titles.
The first step to sales is when taking into account when a visitors visit your site to discover the specials they were looking for.
Naturally, search engine optimisation & improved rankings can’t compel your visitor on your web site or force them buy.
The visitor having visited your site, now gets curious in your specials and spends time on your site to browse and research, you can activate them to purchase the specials by providing clear information.
So if you happen to sell more than a single product or service, find the money for all essential instruction approximately this, may be by keeping the reviews at a every other page.
By providing adequate and easily visible links, the visitor can navigate to these pages and acquire the details.
Attracting Your Perfect Customer
If you design a website you think will attract clients, but you don’t really know who your visitor’s are and what they desire to buy, it is unlikely you will earn much money.
Website situation is an enlargement or replacement for a conventional storefront.
You can send email to your existing clients and ask them to take part in a survey or even while they are browsing on your site.
Ask them about their choices.
- Why do they buy your shop in Cape Town?
- Do you discount prices or offer specials?
- Are your prices consistently lower than others?
- Is your shipping price cheaper?
- Do you respond faster to clients comments?
- Are your product descriptions better?
- Do you use Call to Actions?
- Your return policies and guarantees better than your competitor’s?
To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
Does your site give uniform contact information?
When you sell from a eCommerce store, your customer can buy your products 24 hrs a day and also your clients may be from other cities that are thousands of kilometers away.
Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you.
People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often.
When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
We also assist local shops in other communities: